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Top 5 experiential shops around the world

Retail isn’t what it used to be. To lure consumers inside physical stores, “experience” is more important than the goods on the shelves. Here are five shops to tickle your senses.

Dover Street Market

It’s impossible to talk experiential retail without mentioning Dover Street Market, the multi-brand concept by the creatives behind Japanese cult brand Comme des Garçons. Today, there are DSM stores in London, New York, Ginza, Singapore, Beijing and LA. Each of these unique environments curates fashion, collaborating with artists and designers to dream up installation-based displays.

Dover Street Market

Photo: Sam Ashley

Selfridges

London’s famous department store Selfridges is an enormous haven of experiential retail that keeps bagging awards for its creative customer experiences. A fairly new addition to the in-store landscape is the Skate Bowl. Nestling within the ultra--cool “designer street room,” skaters are invited to do their thing and can be seen in action by passers-by on Oxford Street.

Selfridges

400 Oxford St, London

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Harvey Nichols

Moving with the times and targeting the digitally native young consumer, department store Harvey Nichols’ Pacific Place store in Hong Kong, China, has been given a techy makeover. The freshly unveiled environment is an immersive one, allowing customers to shop seamlessly, accessing the retailer’s entire offering of high-end goods via screens. The physical displays highlight emerging labels, giving customers the opportunity to familiarize themselves with new talents in the real world.

Harvey Nichols

Pacific Place, 88 Queensway, Hong Kong

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Photo: Cat Garcia

5 Carlos Place

5 Carlos Place is the brainchild of matchesfashion.com, the London-based retailer and e-commerce fashion force. Set in a grand, five-floor townhouse in fancy Mayfair, this fashion temple houses creative, ever-evolving displays along with personal shopping suites and a pop-up restaurant space.

5 Carlos Place

5 Carlos Place, London

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Hipanda’s

Streetwear brand Hipanda’s Tokyo flagship proposes a new way of shopping. A hit with horror fans, Hipanda has devised Ghost House, a retail experience that takes the shopper on a spine-chilling journey with the help of augmented reality. A range of interactive features helps you locate the spooky “host” of the house.

Hipanda’s

4-21-8 Jingumae Shibuya-ku, Tokyo

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